“Paywalls are a reality. It is not a matter of whether radio, print, and television media will turn to paywalls to monetize their operations….it is a matter of when this year the paywall will be implemented. The data for the report being issued this Spring has reveals that media outlets that attempt to utilize their own internal IT resources fail and have dire subscriber loss consequences. Paywalls are simply a service that must be outsourced to experts who understand the landmines and pitfalls of such an implementation. The best-practice paywall solutions will be part of the report offered free of charge for those media executives requesting the first-of-its-kind data by January 31, 2014,” reported Thomas R. Cutler.
A paywall is a system that prevents Internet users from accessing webpage content without a paid subscription. While paywalls are used to bring in extra revenue for companies by charging for online content, they have also been used to increase the number of print subscribers. Some newspapers offer access to online content, including delivery of a Sunday print edition at a lower price than online access alone. News sites use this tactic because it increases both their online revenue and their print circulation.
Paywalls help increase ad rates partly because publishers capture valuable "first-party" data on subscribers as they sign up, the report suggested. "They're finding that these models give them additional insights into their readers," Ms. Horan said. "They're using data as an asset to understand consumer behavior and help marketers target these audiences and design the right products."
The first paywall data report is being assembled and distributed by TR Cutler, Inc. Requests for the report made before January 31, 2014 will be sent free of charge upon publication. To receive the Paywall Data Report register at: http://trcutlerinc.com/paywall-data-report.php.
Thomas R. Cutler is the President & CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., (www.trcutlerinc.com). Cutler is the founder of the Manufacturing Media Consortium including more than 5000 journalists, editors, and economists writing about trends in manufacturing, industry, material handling, and process improvement. Cutler is the most published freelance industrial journalist worldwide; Follow Thomas R Cutler on Twitter @ThomasRCutler.
TR Cutler, Inc.
Thomas R. Cutler
CEO, Manufacturing Journalist